Tuesday, February 1, 2011

The Obviousness Of Sustainability

Everything has to be sustainable or it doesn't keep going, eventually it runs out of gas. But that's the definition of sustainable – isn't this already obvious?

We modify, we change and adjust to the conditions of the situation. That's what we've always done. That's what we do to be sustainable. If we don't do it, it's just dumb.

Let's take sustainability as a given requirement and move on to consider other things too, like operating without harm. Without harm incorporates sustainability, as when operating unsustainably causes harm, we change how we operate.

B

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